Generic strategies for business-to-consumer e-commerce
نویسندگان
چکیده
منابع مشابه
Generic Strategies for Business-to-Consumer E-Commerce
Business-to-consumer e-commerce transactions continue to increase rapidly while many sites are shutting down. This situation prompts both researchers and managers to wonder what e-commerce strategies retailers are applying to compete successfully. The current study used an email and Web-based survey of 458 retailers from two major portals to identify the benefits of their e-commerce sites. A cl...
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ژورنال
عنوان ژورنال: International Journal of Electronic Business
سال: 2006
ISSN: 1470-6067,1741-5063
DOI: 10.1504/ijeb.2006.011695